Ben & Jerry's Social Media Presense (Class Assignment One)

I'm presently enrolled in the Digital Media Management graduate certificate program at Georgetown University. In one of my classes, Understanding New Media Platforms, Applications, and Techniques, I was required to (1) create a personal blog, (2) choose any topic to research, (3) use any search tool/engine to locate the twenty most recent posts about the chosen topic, and (4) report, in percentages, on the positive, neutral, or negative nature of the search results.

Check. Check. And Check! After creating my personal blog (www.jonnyhadlock.blogspot.com) and choosing a topic (Ben and Jerry's Ice Cream), I used the "Google Blog Search" feature to identify the twenty most recent posts about the famous ice cream company. My findings follow:

Ben & Jerry’s Ice Cream – Top 20 Most Recent Blog Posts (Searched Google Blogs)
Positive (+)	Neutral	Negative (-)
60%	30%	10%

Not bad reviews, eh? I wonder what I would find if I Googled my own name... I'll be right back...